THE TESTING GAP

PRIVACY POLICY

Effective Date: July 4, 2026

The Testing Gap ("Testing Gap," "we," "us," or "our") is an educational and marketing content platform created and operated by Dr. Caitlin Zimmer, DC, FMACP, a licensed chiropractor and owner of Corrective Spinal Care of Texas, located at 8000 Research Forest Dr, Ste 325, The Woodlands, TX 77380. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit thetestinggap.com, follow @thetestinggap, subscribe to our email list, complete a quiz or assessment, or purchase a digital product from us (collectively, the "Site").

Important Scope Note: The Testing Gap is a content and education platform. We do not collect protected health information (PHI) or provide clinical services through this Site, and no purchases, patient billing, or contracts are entered into under the name "The Testing Gap." Any clinical care, testing, or treatment referenced on this Site is provided through Corrective Spinal Care of Texas, and you would become a patient of Corrective Spinal Care of Texas — not of The Testing Gap — for any such care.

The Testing Gap is an educational platform by Dr. Caitlin Zimmer, DC, FMACP, owner of Corrective Spinal Care of Texas.

1. Information We Collect

a. Information You Provide Directly

  • Name, email address, and phone number (newsletter sign-up, contact forms, quiz/scorecard opt-ins)

  • Responses to self-assessments, quizzes, or scorecards (e.g., symptom or lifestyle questionnaires) you voluntarily complete

  • Billing and shipping information when you purchase a digital product or template (processed by our payment processor; see Section 4)

  • Any information you submit in comments, DMs, emails, or client/customer support requests

b. Information Collected Automatically

  • Device and usage data: IP address, browser type, pages visited, time on page, referring URL

  • Cookies and similar tracking technologies (see Section 3)

  • Approximate geographic location derived from IP address

c. Information We Do Not Intentionally Collect

We do not ask you to submit medical records, diagnoses, or protected health information through this Site's forms, quizzes, or checkout process. Please do not include sensitive health details in open-text fields, comments, or emails to us.

2. How We Use Your Information

  • To send newsletters, educational content, and promotional emails (you may unsubscribe at any time)

  • To deliver digital products or templates you purchase

  • To personalize content recommendations based on quiz/assessment responses

  • To run and measure marketing campaigns, including retargeting ads

  • To respond to inquiries and provide customer support

  • To improve the Site, our content, and our offers

  • To comply with legal obligations and protect against fraud or misuse

3. Cookies, Pixels, and Advertising Technologies

We and our service providers use cookies and similar technologies, including:

  • Meta (Facebook/Instagram) Pixel — to measure ad performance and build retargeting and lookalike audiences from Site visitors and engagement

  • Google Ads / Analytics tags — to measure traffic, conversions, and ad performance

  • Email platform tracking pixels — to measure email opens and link clicks (e.g., via our email service provider)

These technologies may share limited data (such as your IP address, pages viewed, or a hashed version of your email) with Meta and Google for advertising purposes. You can control cookies through your browser settings, opt out of interest-based Meta ads at facebook.com/settings/?tab=ads, and opt out of Google's use of cookies for ad personalization at adssettings.google.com. Disabling cookies may limit some Site functionality.

4. Third-Party Service Providers

We share information with trusted vendors who help us operate the Site and business, including:

  • Email marketing platform (e.g., ConvertKit, Mailchimp, or similar) — to send newsletters and manage subscribers

  • Website hosting and page-builder platform

  • Advertising platforms (Meta, Google) — as described in Section 3

  • Analytics providers — to understand Site traffic and performance

These providers are authorized to use your information only as necessary to provide services to us and are contractually or by policy restricted from using it for their own independent purposes, except as permitted by their own privacy policies (e.g., Meta and Google's advertising use).

We do not sell your personal information to third parties for their own marketing purposes.

5. Your Privacy Rights

Depending on where you live, you may have rights under applicable state privacy law, including the Texas Data Privacy and Security Act (TDPSA) and similar laws in other states, such as the right to:

  • Know what personal data we hold about you

  • Request correction of inaccurate data

  • Request deletion of your personal data

  • Opt out of targeted advertising and the sale of personal data (we do not sell data, but you may still opt out of targeted advertising cookies as described in Section 3)

  • Receive a copy of your data in a portable format

To exercise these rights, email us at [email protected]. We will respond within the timeframe required by applicable law. We may need to verify your identity before fulfilling certain requests.

6. Children's Privacy

This Site is intended for adults age 18 and older. We do not knowingly collect personal information from children under 18 (or under 16 where required by applicable law). If we learn we have inadvertently collected such information, we will delete it promptly.

7. Data Retention and Security

We retain personal information for as long as necessary to fulfill the purposes described in this Policy, comply with legal obligations, resolve disputes, and enforce our agreements. We use commercially reasonable administrative, technical, and physical safeguards to protect your information; however, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

8. Testimonials and Public Content

If you submit a testimonial, comment, or review, we may display it publicly (with your permission) along with your first name or initials. Individual results and experiences described in testimonials are not guaranteed and may not be typical.

9. Changes to This Policy

We may update this Privacy Policy from time to time. The "Effective Date" above reflects the most recent revision. Material changes will be reflected on this page; continued use of the Site after changes constitutes acceptance of the updated Policy.

10. Contact Us

Questions about these Terms? Contact us at: [email protected]

The Testing Gap Attn: Dr. Caitlin Zimmer, DC, FMACP 

8000 Research Forest Dr, Ste 325 The Woodlands, TX 77380 [email protected]

11. Terms & Conditions Link

Terms and Conditions